English Blazer is one of the world’s premier heritage fragrance brands. Originally launched in the early 1950s under Yardley’s men’s fragrance line, its first introduction was the iconic English Blazer GOLD.
Today, it stands as one of the most recognized male personal care brands, known for its fragrance-led identity and a loyal global following. For many, its scent evokes a strong sense of nostalgia and timeless elegance.
English Blazer continues to be a men-only range, staying true to its core values—empowering men around the world to wear their fragrance with confidence, charm, and character.
Scents are deeply connected to memory and emotion. The sense of smell links directly to the amygdala, the part of the brain that processes feelings—making fragrance-triggered memories especially vivid and positive.
For long-time users, English Blazer evokes a strong sense of nostalgia. Its familiar scent can instantly bring back cherished memories, creating feelings of warmth, comfort, and connection. Many people have personal stories that show just how powerful a fragrance can be in unlocking the past