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Spirit & History

Some brands have the power to inspire our tomorrows. Others are born with the ability to remind us of our yesterdays. English Blazer, one of the most unique, unforgettable, and enduring brands of all, is able to do both.

English Blazer is the original world-class fragrance; accented with style and refinement, it is the expression of man’s thirst for excellence and attention to detail. English Blazer heralds in a new era of distinguished masculinity. However, although English Blazer’s contemporary tone, passion, and expertise are as relevant today as they ever were, the English Blazer brand’s footsteps in history reach back more than 6 decades.

English Blazer’s association with exceptional male grooming products dates back to as early as 1951. Now, more than 60 years later, English Blazer has proven to stand firm against the test of time, providing an outstanding line of luxury grooming products with a tone of unassuming class and proud breeding that every man can wear with confidence every day.

Today, as it has done for 60 years, the English Blazer brand stands for world-class original fragrances for men, and this is reflected in everything we do, starting with our Original and Gold ranges. By contemporising them with shades of masculine modernity, yet keeping their traditional, original essence vibrant and fresh, we create timeless fragrances that speak out to the discerning fragrance aficionado that respects quality and appreciates perfection.

With our new range of unique fragrances, we continue to reflect the brand’s eternal English originality, forthrightness, and passion to stand ahead, just as we did in 1951, and just as we pledge to do for decades to come.

Our goal is to develop, to grow, and to lead – to be globally recognised for our efforts, and valued for our commitment to perfection, tradition, and world-class quality. It is with this spirit that we strive forward, inspiring, stimulating, satisfying, and compromising nothing to stay true to the English Blazer brand’s roots, and to you.


For 60 years, English Blazer has endured as the custodian of unrivalled style, sophistication, class, and masculinity. The very essence of the brand has continued to focus on the ideals and values it inherited, while staying at the forefront of relevance in today’s modern, fast-paced world.

We believe in distinction, and we pride ourselves on our passion for quality. We believe in excellence, and make it a part of everything we do. We believe in our brand, and everything that it stands for. It is our firm beliefs that have put us ahead in the past, and keep us strong as we look forward.

We believe in English Blazer.

We believe a fragrance should be an identity – we see English Blazer as an experience; a master class in refinement, elegance, and tradition.

We believe a fragrance is only as strong as its spirit – English Blazer’s spirit is born from our devotion to the pursuit of perfection. Our spirit is unbreakable.

We believe a fragrance can be unforgettable – our fragrances are carefully crafted using the finest, freshest materials for an unforgettable, undeniably excellent scent with every use.

We believe a fragrance is a journey – English Blazer’s history is rich with emotion, intrigue, success, and tradition, and with every product, we take you on that extraordinary journey with us.

We believe a fragrance is timeless – in 1951, English Blazer was created to meet the needs of the mid-20th century fashion-conscious male. 60 years on, English Blazer is as relevant as ever before, and in another 60 years, we pledge to be relevant still.

We believe a fragrance is you – your fragrance says more about you than you might know. With its fresh, confident fragrance, English Blazer is the epitome of modern masculinity, and the embodiment of good breeding.


To discover more about the English Blazer experience, to learn more about the fine range of luxury grooming products we provide, or to simply get in touch to receive the latest news and updates, there are plenty of ways you can get in contact.